What is SEO?

What is SEO?

 SEO stands for search engine optimization.

What is Search Engine Optimization?

search engine optimization
noun
  1. the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Why is Search Engine Optimization so important? Do I need it on my website?

Since Search Engine Optimisation is one of the best ways to ensure that your customers or clients can find your website via a search engine – we’ll go to every length to make sure that your website is created to include excellent, unique content (text, words, information) combined with fully researched, integrated SEO. In our minds, the sole purpose of having a website made for your business is so that people can find it, thereby (hopefully) taking an interest in what you have to offer – your product, service or cause. 

Contrary to seemingly popular belief, SEO (Search Engine Optimization) is not an out of the box, one size fits all solution. As no two websites or businesses are alike, the Search Engine Optimiser prefers to work directly with clients to create a purpose-built website to meet the needs and specifications of your business and its customers. No one knows as much about your business as you do, so for best results, the building and marketing of your website will require thorough research and real team effort.

Will I get immediate results from having Search Engine Optimization on my website?

SEO is often referred to as an organic approach to marketing and the process can take months – sometimes longer depending on your local online competition. Like most organic things – SEO is a gradual, steady way of improving your website’s online visibility. SEO often requires, thought, planning, brain storming and strategy; all of which are also conducive to establishing and managing a successful business.

If you require fast results, we may also recommend a paid advertising strategy in combination with your website. However, as we place much value on the long term affects of SEO, we would still recommend your website to be founded upon good, informative content; such values are, afterall, what search engines such as Google will always place emphasis on.
For example, Google’s ‘Pagerank’ is the name of an algorithm (or set of rules) which determines what makes one website or webpage more important than the next. The purpose of Pagerank is to make search engines as user friendly as possible, providing users with the best results the web can offer. Pagerank is regularly adjusted so that websites using spammy or disapproved techniques will not be able to easily manipulate the system; likewise, good, honest practices of SEO will always remain favourable.

In short, the best practice for any website is to provide information and details that will be both useful and helpful to its users and visitors.

Can you guarantee that my website will be listed above my competitors, or on the #1 spot on the first page of Google?

In Google’s own words…

“No one can guarantee a #1 ranking on Google.” Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. 

This excerpt is taken from the following link; an article on Google’s own support pages and contains some very helpful advice of what to expect from an Search Engine Optimizer and what to be aware of: https://support.google.com/webmasters/answer/35291?hl=en